Tansy

Burbank, California Wellness

$37,497 of target $30,015 - $500,250 124.9% funded to go

$

Welcome to Tansy!

Discover the enchanting world of Tansy, where each plant tells a story, and every item is a brushstroke in a vibrant tapestry of colors and textures. Tansy is not just a plant nursery and home goods store; it's a celebration of life's verdant beauty, founded by Shawna Christian in Los Angeles and recently expanded to Seattle. As the city's only Black woman-owned plant store, Tansy stands as a beacon of diversity and entrepreneurial spirit in the community.

    
 

Our Unique Offerings

Tansy offers an extensive array of plants and bespoke home goods, with 90% of our decor sourced ethically from charitable organizations or directly from artisans worldwide. This not only supports global communities but also ensures that our collection remains unique and vibrant. Each item in our store—from lush indoor plants to eclectic, ethno-centric decor—is chosen to inspire joy and bring beauty into your life.

Community and Education

Tansy is deeply committed to community engagement and education. We provide a welcoming space where individuals of all ages can learn about the joys of plant care and the art of home decoration. From workshops on terrarium building to classes on plant care, Tansy is a hub for learning and creativity. Our store has become a community landmark where people gather to share their passion for plants and learn new skills in a friendly, inspiring environment.

 
Expansion and Growth

In April 2023, Tansy expanded its roots to Seattle, introducing our unique plant and home decor philosophy to a new community. This expansion reflects our growing commitment to spread joy and greenery far and wide. As we continue to grow, your support through this equity crowdfunding campaign will enable us to broaden our inventory, enhance our educational programs, and reach more homes with our message of joy and community.

Join Our Green Revolution We invite you to join us in this exciting journey of growth and community building. By investing in Tansy, you're supporting a business that goes beyond commerce to make a real, positive impact in the world. Check out our campaign page for more information on how to invest, explore our press and media assets, and connect with a vibrant community of plant lovers and creative spirits.   Your investment in Tansy not only contributes to the expansion of our unique plant nursery and home goods store but also supports our mission to bring joy and creativity into every home. As we continue to grow and enrich our communities, your support enables us to introduce new and innovative products, host more community events, and provide educational opportunities that foster a deeper connection with nature. Join us as we cultivate a greener, more vibrant future together, and become part of a movement that celebrates the beauty and diversity of the natural world.

Why Invest in Tansy?

Investing in Tansy is more than just a financial decision; it's an opportunity to be part of a movement that values sustainability, diversity, and community engagement. Your investment will help us expand our reach, develop new community-driven projects, and continue providing exceptional products and services that our customers love.

Thank You for Your Support

We are incredibly grateful for the support of our customers and investors who believe in our vision and mission. Together, we can continue to grow Tansy as a space that brings a little more greenery, joy, and artistic flair into the world. Your support not only helps us grow—it helps us bring more beauty and joy into homes across the nation. Let's make the world a greener, more joyful place together.

Management

  Shawna Christian
Creator, Owner and President

Before founding Tansy, Shawna served as the Chief Operating Officer of Generation IX Technologies, a role she held for over two decades. In this capacity, she was responsible for the operational management of all departments and spearheaded numerous initiatives that propelled the company forward. Shawna’s leadership was instrumental in developing business prospects through keen analyses of economic trends and revenue opportunities, projecting expansion projects for clients, and enhancing organizational operations.

She worked closely with the executive team to develop hiring, training, and compensation strategies that attracted and retained top talent. Shawna led and mentored the staff, managed the company’s financial performance, and ensured compliance with regulatory obligations. Her efforts significantly contributed to the company's brand development and the successful implementation of innovative marketing strategies.

Shawna's vast experience and dynamic leadership style have established her as a respected figure in both the technology and retail sectors, demonstrating her ability to pivot industries successfully and lead businesses to thrive in changing landscapes.

  Ella Christian   
Operations Manager

Ella Christian oversees the daily operations at both the Burbank and Seattle locations of Tansy. She is responsible for much more than just the day-to-day management of these stores; her scope of work extends into vital areas such as marketing and social media. In these roles, Ella is known for her ability to craft engaging, creative campaigns that not only resonate with Tansy's diverse audience but also significantly boost customer engagement and community interaction.

With a genuine passion for horticulture, Ella has taken the lead on Tansy's plant care initiatives. She has implemented a range of innovative practices designed to ensure the health and vitality of the nursery’s plants, enhancing their longevity and beauty. Her deep understanding of plant biology and her commitment to sustainable gardening, which has resulted in a thriving inventory that attracts both novice gardeners and seasoned plant enthusiasts.

Ella is also instrumental in integrating these initiatives into broader marketing strategies, thereby educating and inspiring Tansy's clientele about the joys and benefits of plant parenthood. Her multifaceted approach ensures that Tansy remains a beloved staple in its communities, known for its quality, creativity, and dedication to customer satisfaction.

Elijah Christian
Retail Store Manager 

Elijah Christian oversees the daily operations at Tansy’s Seattle location. With a keen eye for detail and a profound dedication to service excellence, Elijah ensures the seamless functioning of the store. He is responsible for managing inventory, carefully coordinating the replenishment of home goods and plant nursery stock to consistently meet customer demands. Under his guidance, the staff at Tansy Seattle provide exceptional service, enhancing the shopping experience for every visitor.

Elijah plays a crucial role in implementing marketing strategies that effectively promote Tansy’s diverse product offerings and attract a loyal local clientele. He is also instrumental in maintaining the aesthetic and welcoming atmosphere of the store, creating an environment where customers can enjoy exploring and shopping.

Elijah also handles various administrative tasks and swiftly resolves any operational issues that arise, thereby upholding Tansy’s reputation for quality and dedicated customer service. His leadership is pivotal in maintaining the store’s status as a beacon of diversity and entrepreneurial spirit within the community, reflecting Tansy’s commitment to breaking generational curses and empowering women in underserved communities.

Press & Social Media

          

LA Times Article “Plant shop in Burbank”
Tansy wins LA Sparks/Legal Zoom Small Business Champions Award

LAist Article This Winter Storm Will Take My Plants Over My Cold Dead Body
LA Times Article “40 of the coolest plants shops in LA”
Amex Small Business ad for Tansy with Tayla Parks
LA Times Article “Cluttercore”
LA Times Article “Mother’s Day ideas”
New Moon Workshop
Fox 11 News spot on Sweet Choice fundraiser