Nutrithority

Wichita, Kansas Wellness

$46,200 of target $50,000 - $500,000 92.4% funded to go

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Fueling Fitness Goals with Excellence

Welcome to Nutrithority's equity crowdfunding campaign! We are a premier provider of high-quality fitness supplements, committed to enhancing health and performance with products that are as effective as they are enjoyable. Our comprehensive range of supplements is designed to meet the diverse needs of fitness enthusiasts at all levels—from dedicated athletes looking to maximize their performance to everyday health seekers aiming for optimal well-being.
 
Founded in 2013 in Wichita, Kansas, Nutrithority combines a passion for health with over 30 years of industry experience to deliver supplements that are second to none. Our mission is to support every customer's fitness journey, ensuring they have the best tools to achieve their goals. This commitment extends through our rigorous product development process, which involves careful ingredient selection, clinical research, and extensive testing to ensure safety and efficacy.

         
 

At Nutrithority, we believe that true wellness transcends physical health and includes overall lifestyle enhancement. That's why our products are crafted to not only support physical fitness but also to promote overall health, energy, and vitality—empowering you to live life to the fullest. Whether you're looking to build muscle, burn fat, enhance recovery, or simply maintain a healthy balance, Nutrithority is here to support you every step of the way.
  
Join us as we continue to innovate and push the boundaries of what's possible in the supplement industry. Invest in Nutrithority and be a part of a company that's dedicated to delivering excellence and transforming lives through superior nutrition. Let's make fitness goals achievable and enjoyable together!
 

Our Mission Our mission is to develop supplements that are not only of the highest quality— to meet the demands of athletes and bodybuilders, but also easy to use and delicious. Our supplements are for anyone trying to reach their fitness goals, regardless of age or lifestyle.   Nutrithority stands out in the crowded supplement market through our unwavering commitment to quality. But we also believe that achieving fitness goals should be a rewarding and enjoyable process, which is why our supplements are not only effective but also flavorful and easy to use. Each product is crafted from the finest ingredients, free of unnecessary fillers, and based on the latest clinical research and customer feedback. Our formulations are designed to meet the highest safety and effectiveness standards, making Nutrithority a trusted name in the fitness industry.

Growth Trajectory and Strategic Expansion

Capitalizing on Wellness Trends in the Supplement Industry

The supplement industry is booming thanks to increased health consciousness and a growing consumer base seeking wellness products. Nutrithority, known for its easy-to-use, delicious, yet high-quality supplements, is poised to capitalize on this trend with innovative products tailored to evolving consumer preferences. This growth not only expands existing markets but also unlocks opportunities in new demographics and untapped industry segments. 

The Nutrithority Story Faced with an industry riddled with unethical practices—like protein powders lacking promised protein, and popular supplements spiked with unauthorized drugs—a group of disillusioned retailers decided to make a change. We were tired of discovering the products we sold were not only misleading but potentially harmful.    Motivated by a dedication to transparency and quality instilled by our father, we founded Nutrithority. Our goal was simple yet bold: create supplements that were both trustworthy and effective, starting with what we knew best—protein. We launched Isothority, a high-quality whey protein isolate known for its superior absorption and delicious flavor. Skeptical but hopeful, we introduced it in our stores and were met with overwhelming customer approval. This positive feedback was a clear sign; consumers were in dire need of a supplement brand that prioritized their health and trust. Emboldened by the success of Isothority, Nutrithority expanded to offer over 20 different products across the U.S., each crafted with the same commitment to integrity and customer care. As we grew, our mission remained steadfast: treat customers like family and create products we would confidently use ourselves. Today, Nutrithority stands as a testament to what can be achieved when a company puts quality and ethical practices at the forefront of its operations, truly changing the landscape of the supplement industry.

Competitive Landscape and Nutrithority's Unique Position

Use of Funds

• Sales Expenses - Funds will be used to enhance our sales operations, including upgrading sales tools and software, providing advanced training for our sales staff, and expanding our market reach through new sales channels.
• Marketing - Investment will support expanded marketing efforts, focusing on digital campaigns, enhancing brand visibility, and engaging potential customers through targeted advertising and promotional activities.
• New Product Development - A significant portion of the investment will be dedicated to research and development of new products, including funding for ingredient testing, formulation refinement, and market testing to ensure our new products meet the high standards our customers expect.
• Staff Hiring - To support our growth and enhance our capabilities, funds will be allocated to hire key personnel, including skilled team members in product development, marketing, and customer service to ensure we continue to provide exceptional service and innovate our product offerings.

2023 Results of Operations Nutrithority Financial Performance Analysis: Navigating Through Challenges with Strategic Focus In 2023, Nutrithority demonstrated resilience and strategic acumen in a challenging market environment. Despite a decrease in total sales from $1,812,432 in 2022 to $1,516,424 in 2023, the company successfully maintained a robust gross profit margin. This ability to manage production costs effectively, evidenced by a decrease in the Cost of Goods Sold (COGS) from $1,173,287 in 2022 to $837,116 in 2023, highlights Nutrithority's efficient operational practices and strong supply chain management. Revenue and Gross Profit Dynamics The decline in revenue reflects the competitive pressures and market dynamics that impacted the fitness and wellness industry post-COVID. However, the increase in gross profit from $639,146 in 2022 to $679,308 in 2023 underscores our strategic pricing and cost management initiatives that enhanced profitability despite the revenue dip. Operating Expenses and Profitability Operating expenses saw a moderate increase to $636,260 in 2023 from $609,716 in 2022, driven by targeted investments in advertising, payroll, and enhancements in management. These investments are critical as they lay the groundwork for future growth and market penetration. The company's operating profit increased to $43,048 in 2023, up from $29,430 in 2022, reflecting effective control over operating costs and an ability to derive profit from core operations. Strategic Investments and Future Outlook The financial strategy for the coming years will focus on leveraging the insights gained from the past year's performance. Nutrithority will continue to invest in marketing and product development to expand our customer base and product offerings. The aim is to not only recapture any lost revenue but to also explore new markets and customer segments.

Why Invest in Nutrithority?

• Proven Industry Leadership: With decades of collective experience, our leadership team is equipped to steer Nutrithority towards continuous growth.
• High Customer Retention: Our focus on quality and customer service has resulted in high loyalty and repeat business.
• Innovative Product Portfolio: Our diverse and effective product range meets the broad needs of fitness enthusiasts.
• Strong Growth Potential: The increasing demand for high-quality fitness supplements presents significant growth opportunities.
• Ethical Business Practices: We prioritize sustainability and ethical practices in all our operations, aligning with contemporary consumer values.

Our Team

  Jared Ragsdale
CEO

Jared Ragsdale has been the CEO of Nutrithority since October 2013, demonstrating exceptional leadership and expertise in the supplement industry. His role involves overseeing the day-to-day operations, managing financials, and steering inventory control. Jared is instrumental in leading product development and executing innovative marketing strategies while also managing the operational team.

In addition to his role at Nutrithority, Jared is a co-founder and pivotal operational figure at Lean Kitchen Wichita, a successful franchise that balances health-focused meal solutions with business acumen. His prior experience as a Store Manager at Supplement Giant provided him with comprehensive insights into store management and customer relations, skills that have greatly contributed to his effective management at Nutrithority.

Jared's entrepreneurial spirit is further demonstrated by his founding of 316FIT, an online coaching platform that showcases his commitment to health and fitness. His diverse experience and dedication make him a respected leader in the wellness industry.

  Jon Lippoldt
Operations Manager

Jon Lippoldt serves as the Operations Manager at Nutrithority, where he is integral to the daily operational activities of the company. His responsibilities span a wide range of critical functions including managing shipping and receiving, maintaining accurate inventory levels, and assisting in product development. Jon also handles customer service issues, coordinates insurance claims for lost packages, oversees the invoicing of orders, and ensures payments and bills are processed timely.

He holds a Bachelor’s degree in Psychology, which equips him with valuable insights into human behavior, enhancing his capabilities in customer service and team management. Prior to joining Nutrithority, Jon worked in the insurance industry, where he developed skills in claims processing and risk assessment. He also has a background in social work, which has honed his problem-solving skills and empathy, making him adept at addressing customer service challenges. His diverse experience and educational background make him a vital asset to Nutrithority, contributing to the efficient and effective management of the company’s operations.

  Richard Sciarra
Vice President of Sales

Richard Sciarra is the Vice President of Sales at Nutrithority, where he spearheads the company's B2B sales and wholesale operations from Harrison, Arkansas. Richard plays a pivotal role in developing and maintaining relationships with brick-and-mortar retailers, as well as managing Nutrithority's online presence on Amazon. His key responsibilities include overseeing B2B sales initiatives, ensuring strong partnerships with retailers, leading the wholesale department, and optimizing sales strategies and PPC campaigns on Amazon.

Richard's strategic efforts were crucial in securing a major partnership with Sportlife Distribution, significantly expanding Nutrithority's distribution networks. This partnership also led to the creation of an innovative incentive program for sales representatives, further driving the company's growth and market reach.  

  Broc Shafer
Social Media Manager

Broc Shafer is the Social Media Manager at Nutrithority, bringing a wealth of creative expertise to the role with his strong background in videography and photography. He is responsible for shaping Nutrithority's online presence and enhancing customer and partner engagement across various digital platforms. His duties include creating, curating, and managing content across all social media platforms, ensuring consistency in voice and branding.

Broc actively engages with the company's online audience, collaborates with athletes and ambassadors, and leads initiatives like photoshoots and the launch of "The Nut Club" podcast, playing a crucial role in the company's digital marketing and branding strategies.

  Scott Light
Graphic Designer

Scott Light is a seasoned graphic designer at Nutrithority, known for his expertise in both print media and digital design. He brings over five years of creativity and technical skill to the company, significantly contributing to its branding and visual communications. Scott's responsibilities include designing labels that align with Nutrithority's brand standards, handling high-level graphic design projects, and creating logos and other crucial brand elements.

Educationally, Scott is an alumnus of the University of Kansas, where he earned a degree in Visual Communications/Graphic Design. This academic background provided him with a solid foundation in effective visual expression and technical design principles. Professionally, beyond his role at Nutrithority, Scott holds a full-time position at a marketing agency, where he continues to expand his expertise in graphic design and print media, bringing current, market-relevant insights to his designs. This dual experience ensures that Scott's work is both innovative and aligned with the latest industry trends.