BitOGenius

White Plains, New York Education

$0
of target $50,240 - $1,234,880

0% funded

to go

About BitOGenius

Founded in 2019 by husband-and-wife team Martin and Alysha Horstman, BitOGenius Inc. is a pioneering company headquartered in White Plains, NY, on a mission to make video game creation accessible to everyone. Pixicade, their patented and award-winning platform, empowers users of all ages to turn their drawings into playable video games. It’s a hands-on, creative experience that inspires innovation! Leveraging Martin's extensive software engineering expertise and Alysha's background in illustration and education, BitOGenius champions creativity and inclusivity, transforming gaming into a platform for expression and learning.

Invest in the Future of Game Creation with Pixicade!

Pixicade is a revolutionary game creation platform that empowers kids and families worldwide to bring their creativity to life by designing and playing their own video games. We witnessed firsthand in the classroom a decline in kids' ability to think creatively and explore new ideas. To address this, we set out to create a fun, engaging, and approachable way for kids to freely express themselves. Hence, Pixicade was born! With a rapidly growing global community, Pixicade aims to become the world’s leading game creation and entertainment platform for children.

Kids Love Playing Games, and Connecting Online!

Research shows that gaming and social media are key sources of entertainment for kids, offering them outlets for social connection and creative expression. Pixicade combines the best of both worlds by providing a platform where kids can express themselves, be creative, and engage in meaningful, safe social interactions through gaming. The process of creating games empowers children to develop valuable 21st-century skills like critical thinking, problem solving, understanding cause and effect, and more.

Game Creation, Simplified

Pixicade turns drawings into fully playable games. Kids draw on paper, snap a photo, and see their creations brought to life. With its intuitive, color-coded system, even children as young as six can start creating games. For those who prefer a more polished look, Pixicade’s drag-and-drop asset system allows users to create stunning, professional-looking games, regardless of their drawing skills.

Recognized by Industry Leaders

Pixicade’s innovative approach to play has been recognized by major outlets such as National Geographic Kids, Newsweek, and Time for Kids. Stem.org ranks us among the top STEM toys, further validating our educational and entertainment value. We’ve been hailed by the toy industry as a fresh, modern take on kids' play, blending creativity and gaming in a way that delights both kids and parents.

Backed by Industry Experts

Our team is supported by industry veterans, bringing a wealth of experience from the toy industry. Our investors are the visionary creators and marketing strategists behind major successes, collectively responsible for billions of dollars in revenue. This strong backing enhances our credibility and provides the experience needed to navigate the competitive landscape of kids' entertainment.

Robert Yusim
Product Counsel

Steve Rad
Abacus Brands

Aaron Muderick
Crazy Aarons Putty

Scott Boilen
Allstar Products

Jennifer Stein
AIE Public Relations

Members of our team have worked with:

Exciting Licensing Partnerships

Pixicade's open-ended platform offers endless licensing opportunities. We are negotiating a contract with a major entertainment company, bringing beloved characters into the Pixicade universe via licensed physical kits and custom game packs. This is just the beginning, our vision is to make Pixicade the ultimate destination where kids can create their own video games featuring their favorite characters. With endless potential for future partnerships, Pixicade is set to become the destination for creative, character-driven gaming experiences!

Engaging Social Platform for Influencers

As a vibrant social platform, Pixicade opens exciting avenues for influencers to connect with their audiences in new and engaging ways. From designing and sharing custom games to offering exclusive assets, influencers can leverage Pixicade to deepen their engagement and create personalized experiences. We are proud to partner with Alan Becker, a YouTube sensation with 29M subscribers, to integrate his signature animated characters into the Pixicade universe. This collaboration allows Alan to showcase animation within Pixicade, giving his fans an interactive, creative way to engage with his beloved content, extending his brand into the world of game creation.

We've partnered with Alan Becker, a YouTube sensation with 29M subscribers, to integrate his signature animated characters into the Pixicade universe.

Impressive Growth and Retention

Since its launch in 2021, Pixicade has exceeded industry benchmarks with remarkable premarket testing results. Our 6-month subscription retention rate is 32% with a free trial conversion rate of 78%. With 40,000 monthly active users and over 5.75 million games created to date, Pixicade’s potential is clear. Pixicade previously reached the #1 game in the iOS Top Free Family Games category!

A Thriving Social Gaming Community

The Pixicade platform is a fully integrated social gaming experience. Users can create and share games, race against others, complete missions and earn rewards. The platform also includes an in-game economy, where users can earn in-game currency to purchase assets, cosmetics, and other features. Social features like AI-moderated chat, friend discovery, and the ability to follow creators make Pixicade a safe, engaging space for kids to connect. Pixicade is COPPA and GDPR compliant, used worldwide, and exceeds online safety standards.

Future Innovations: Social and Real-Time Multiplayer

We have a robust pipeline of features planned, with the next 12 months bringing a wave of exciting enhancements focused on amplifying the social experience. We're revamping the UI with a sleek, modern design, introducing an animated creature builder, and offering extensive player customization options and new game modes. On top of that, we're launching real-time multiplayer capabilities, where kids can collaborate to create games together, enjoy mini-games, explore imaginative environments, compete in challenges, and participate in unforgettable events. With these updates, Pixicade is poised to become the go-to platform for engaging, interactive play.

Unlocking Creativity with AI

The Pixicade platform is set to harness the power of unique AI capabilities currently in development. Imagine being able to simply type in the character or design element you envision for your game, and be amazed as our AI generates stunning artwork ready for you to use and interact with. This feature is especially empowering for kids who may struggle with drawing or have disabilities that make it difficult to express themselves visually. Players can create new content from just a simple prompt, or select a hand-drawn object and watch as the AI transforms it into their ultimate vision. This innovative approach enables all creators, regardless of skill or ability, to bring their ideas to life like never before.

Revolutionizing Game Creation with AI

Our future AI development will enable anyone to simply type a prompt and have the system automatically generate a complete, editable game based on their request! With our existing database of over 5 million games, we have the foundation needed to turn this vision into reality. Additionally, we're working on an AI that will automatically apply animations, effects, and interactions, transforming an existing Pixicade game into a fully interactive experience!

Targeting Multi-Billion Dollar Market

Pixicade sits at the intersection of the mobile gaming, social media, and no-code development industries – three rapidly growing, multi-billion-dollar spaces. Pixicade is uniquely positioned to become a leading force in children's entertainment within these spaces. By tapping into the creative potential of kids and leveraging social interaction, we aim to transform how young users engage with gaming and content creation. With our innovative approach, we are set to capture the attention of a new generation of creators and players, making Pixicade a leader in imaginative play.

Positioned for Explosive Growth

Our ambitious goal is to welcome 30 million new users within the next three years. By analyzing data from our existing user base, we've gained valuable insights into their play patterns. Combining this data with industry-standard metrics like cost per install and organic lift, we developed a simulation to project the revenue growth of our digital strategy. We forecast profitability in 2026, with hypergrowth potential reaching up to $90 million in revenue in 2027. This growth will be fueled by performance-based advertising, strategic influencer partnerships, and licensing agreements. Our projected organic expansion will be driven by our active user base and improved app store rankings. This data-driven approach ensures we are well-positioned to capture significant market share and enhance user engagement on the Pixicade platform.

Attractive Exit Prospects

The gaming and creator sectors offer promising exit opportunities, reflecting a demand from major tech players who aim to enhance their platforms with creative media technologies. This trend aligns perfectly with Pixicade's vision to lead in the kids' social entertainment space, positioning us favorably for future growth and acquisition.

Strategic Partnerships and Growth Pathway for Pixicade

By collaborating with our consumer product distribution partner, Abacus Brands, we have effectively mitigated risks associated with retail channels. Our digital strategy focuses on driving significant revenue growth through the Pixicade app via advertising, subscriptions, and in-app purchases. The upcoming 2024 holiday season will serve as a catalyst for boosting Pixicade's visibility in app store rankings, sparking organic growth. This growth will be further amplified by our influencer partnerships and the initial phase of advertising tests in Q1 2025. Following that, we will roll out a comprehensive digital advertising campaign in Q2 2025. The 2025 holiday season is anticipated to further elevate our organic rankings, creating momentum for our 2026 licensed product launches, and enhancing our advertising initiatives.

Join Us on Our Journey

We are currently seeking funding to secure our first license and launch a digital advertising campaign, which will drive hyper-growth in our user base and in-app revenue. Investing in BitOGenius means investing in the future of game creation and entertainment, where creativity meets innovation! This is a unique opportunity to join us at the outset of our digital strategy, and benefit from the growth and potential we are poised to achieve. Help us shape the future of interactive play!

A team of Experts, Educators, and Entrepreneurs

Martin Horstman
CEO

Martin Horstman is a seasoned technology leader and the current CEO of BitOGenius Inc., a company specializing in innovative 'Phygital' games that blend physical and digital experiences for global audiences. With a deep background as a Senior Software Engineer, Software Architect and Technical Lead, Martin brings a wealth of expertise in software design, architecture, and agile methodologies to his role at BitOGenius Inc.

Before taking the helm at BitOGenius, Martin was the President and founder of AlgoCrunch Inc., where he developed a proprietary game engine tailored for rapid mobile game development. Over the course of 15 years, he published numerous mobile games on the Apple App Store and created a variety of demo games, ranging from digital trading card games to word puzzles and arcade games.

Martin also served as a partner in the web development firm, Pixafy, from 2010-2011. Martin ran the technical team developing real estate websites, live video conference software and more during the initial growth of the company.

Prior to his entrepreneurial ventures, Martin made significant contributions in the corporate sector. He worked as a Senior Software Engineer at FAST Technology from February 2010 to June 2019, where he was instrumental in enhancing system performance and architecture. He was recognized as a tech lead on multiple client projects, overseeing the development of multi-million-dollar life insurance administration systems.

Martin's career began at EMC, where he joined as a software engineer and quickly ascended to a senior role within his first year. His responsibilities included working on internal custom compilers and network monitoring systems, where he became proficient in handling complex, multi-threaded C++ applications.

Alysha Horstman
CCO

Alysha Horstman is the Chief Creative Officer at Bit O Genius Inc., where she plays a pivotal role in steering the creative direction of the company. With an extensive background in visual arts and digital media, Alysha's innovative leadership is instrumental in the development and success of the company's products, including the rebranded Video Game Maker, Pixicade.

Since January 2021, Alysha has served as CCO and Director of Education at Bit O Genius Inc., a dynamic venture she co-manages with her husband. Her multi-faceted role encompasses overseeing the creative and educational aspects of the company, enhancing both product design and user engagement. Her creative expertise has significantly contributed to the Company's mission of fostering creativity and imagination through digital and 'Phygital' games.

In addition to her roles in the tech industry, Alysha is deeply committed to education. Since September 2007, she has been an Artist-Teacher at Hastings UFSD in New York, where she teaches a wide array of visual arts classes, including Studio Art, Media Arts, and Animation. She also served as the Advisor to the Hastings Chapter of the National Art Honor Society, nurturing the next generation of artists.

From January 2010 to June 2019, Alysha worked as an Artist-Illustrator at AlgoCrunch Inc., where she designed and created illustrations and graphics for iOS games and web applications. Her artistic contributions have elevated the visual quality and user experience of numerous digital products.

Robert Yusim
Partner & Advisor

Toy industry expert with 34 years of experience

Launched hundreds of successful brands generating cumulatively over $3B in revenue

Jennifer Stein, MSW
Partner & Advisor

CEO of AIE Public Relations with over 25 years in the toy industry

AIE is the PR firm behind several successful
multimillion dollar properties